Building the connected TV app experience
for brands, broadcasters, operators and
TV manufacturers.


Together we build the smartest TV apps for our clients.


As current TV experiences lack modern engagement standards.



The city is vibrant, alive, fresh and so open.


Since 2008 we gained extensive experience in developing TV apps for different platforms and standards. As a result we bundled all unique features and knowledge into a framework we call “TV AppBox”.

With the TV AppBox we build a TV app only once and deliver it cross-platform, supporting all major SmartTV platforms as well as the interactive TV standard “HbbTV”.

The TV AppBox enables us to:

  • Drastically accelerate cross-platform development
  • Lower cost of development and maintenance
  • Reduce development time and time to market
  • Provide full service TV apps that fulfill the multi-platform requirements

The TV AppBox consists of 5 intelligent engines and cloud-scaled services that enable us to tackle every aspect of development.

1. ScreenSync Engine

We believe a TV app should not “stand alone”. A true connected TV experience is often achieved by pairing your ConnectedTV and your second screen, e.g. your smartphone, using each screen for what it does best; e.g. navigation, user input or full screen video.

2. MediaPlayer Engine

This engine consists of the tools we need in order to build native media players that work on every device and are also capable of handling your DRM-encoded video files. Whether your content consists of photos, audio, video, on demand or streamed live, our MediaPlayer engine can handle it.

3. Content Engine

The internet is evolving into an API-driven ecosystem. Often content is already available within existing backend systems. The Content Engine allows us to swiftly interface with the API’s of these systems and directly integrate content in the app. Naturally it also interfaces with custom CMS solutions we provide, in case there are no backend solution available.

4. Payment Engine

There are many different payment models. Some ConnectedTV manufacturers offer an app store model, modelled after Apple and Android. Most models however, focus on subscription models or pay-per-view models. Payments are conducted either on the TV screen, or (preferably) via second screen (e.g. a smartphone). Payment transactions are conducted via API with established payment gateways, e.g. “IDEAL”. Our Payment Engine enables us to accommodate all these models and routes.

5. Template Engine

The Template Engine consists largely of a frontend stack of tools that enable us to build up an app in a modular way. Tools that handle specific grid navigation, unique to a remote controlled TV screen, as well as the construction of particular menu navigation and focus.


Turn your content into SVOD.


We build the catch up portal of the Dutch Public Broadcaster NPO, called “Uitzending Gemist”. Now it is the leading Smart TV and HbbTV app in the Netherlands, both in terms of daily views and available video content.

Examples of smart features we have implemented are; electronic program guide, future watch list, visual radio, SVOD section, DRM protection and multi screen and device synchronisation. 

We are proud to announce that we build first subscription based HbbTV catch up service in the world. 


High quality TV apps on your set top box.


For operator DELTA we built an interactive app portal, based on the HbbTV standard 1.5, called “Portal of Zeeland”.

Examples of popular apps are “Uitzending Gemist”, “Zeeland Now” and “Videoland”. Beside premium apps, we build several apps with strong typical Zeeland content created by it’s users. Delta’s consumers play an important role as content owners.


Bring your content to the TV screen.


With ArtTV we changed the big screen into a painting. In this way we bring the art experience from the museum into the living room.

The ArtTV app is connected with databases of huge popular musea, like The Dutch Rijksmuseum.


In a world where people are used having great user experiences with their mobile devices, the current TV  experience lacks modern engagement standards. However, new technologies and concepts give serious opportunities to companies, like brands and broadcasters, to change this. And we offer them a chance to actually do it.

Caring Organizational Culture. We care about our team, the product and the profits, in that order. Our people like to work for us as we are an organisation committed to each unique individual. We believe that a happy and ambitious team can move mountains. 

Join a Smart Team. The team of People’s Playground likes to work smarter, not harder. Together we are always focussed on the key activities that generate optimal results.

Open positions:

Experienced Developer

Senior Project Manager

We give you the opportunity to:

  • Extend your knowlegde to SmartTV development
  • Be part of a growing ambitious company
  • Take responsibility
  • Push technical barriers

Psst: Besides a good salary all employees share in profit.


Send us your CV to: smartjobs@peoplesplayground.nl



Must haves:

  • JavaScript: Good understanding of plain JavaScript + experience with frameworks such as jQuery, AngularJS etc.
  • HTML5/CSS3 using SASS/Compass (Markup and styling)
  • Experience iwth distributed version control, namely GIT
  • A great eye/(passion) for detail
  • A test-oriented and methodical way of working
  • Full EU residency
  • You are a team player!

Nice to haves:

  • PHP/mySQL: experience with Model View Controller structures
  • Experience with linux/bash is a plus!
  • Experience with iterative workflows (e.g. SCRUM) is a plus!
  • Experience with SmartTV platforms in general is a plus!



Must haves:

  • 5+ years experience as scrum master
  • You love to have complete control
  • Smart communication skills
  • Proven qualities in managing distributed teams
  • In depth knowledge of project management software tools
  • Smart recognition of sales opportunities
  • English language: full professional proficiency
  • Full EU residency
  • You are a team player!

Nice to haves:

  • A technical/engineering background
  • Experience with connected TV devices is a plus!
  • Knowledge of the TV ecosystem


Get in touch!

People’s Playground

Rokin 75
1012 KL Amsterdam (centre)
The Netherlands

+31 20 845 40 91


KvK 50611577
BTW NL 8228.36.130 B01